Bringing the gallery to the supermarket

For one week, shoppers at Shufersal Dealin Talpiot will be treated to installations and video art by some of the country's top artsists.

By DAVID STROMBERG
December 25, 2014 17:50
Raya Bruckenthal

Installation shot of aluminum sculptures by Raya Bruckenthal. (photo credit: SHARON BALABAN)

 
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In the 1960s, Andy Warhol famously brought the su - permarket to the art gallery, exhibiting his painting series “100 Soup Cans.” This week, video artist Sharon Balaban will open a special exhibition in which the art gallery re - turns to the supermarket.

“Art deals with the everyday, with consumerism, and art galleries upgrade the objects they exhibit – both in terms of the place and the price,” explains Balaban, who heads the video unit of the screen- based arts department at the Bezalel Academy of Art and Design. “What happens when we bring those objects back to the consumer’s space?” This question is at the center of the exhibition – titled “Mivtza,” a Hebrew word meaning both “sale” and “operation” – which is inside the Shufersal Deal Supermarket in Talpiot until January 1.

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