The debut of Daniella

Jerusalem welcomes a new fashion label for religious girls with a stylish bent.

February 2, 2016 09:58
The Daniella fashion label

At the official launch of the Daniella label last Sunday night, with a fashion show at Katamon’s Hibba Center. (photo credit: Courtesy)


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 Ever since she was first able to draw as a young girl in London, Daniella Avihod, 34, one of five siblings and mother of four children aged two to 10, was interested in designing clothes. In fact, as she was growing up, she designed special occasion clothes for her sisters and other relatives. Her dream was to become a high-class fashion designer; but her father, a dentist, did his utmost to dissuade her because he wanted her to have a career in some branch of medicine.

When Avihod finished high school, her parents sent her to Jerusalem to study at the Michlelet Mevaseret Yerushalayim seminary. After that, she enrolled at the Hebrew University, where she studied biology. On the day of her last exam, Avihod contacted Shenkar College of Engineering and Design and enrolled in a one-year design course. There, she also picked up some of the finer points of dressmaking.


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