Bikini blunder?: Bar Refaeli swimsuit collection accused of copying $11 eBay design

Apparel chain Hoodies says: "We are happy that Bar Refaeli's new Hoodies swimwear collection has already aroused interest even before it is launched."

By GLOBES
April 28, 2016 19:13
Israeli supermodel Bar Refaeli

Israeli supermodel Bar Refaeli. (photo credit: AFP PHOTO)

Bar Refaeli has posted pictures of herself on Facebook and Instagram wearing a bikini and saying "Now in the stores swimwear collection with my design."

However, one of the first comments on the Facebook post came from a sharp eyed reader who ridiculed Refaeli by posting a picture of an almost identical swimsuit on sale on eBay for $11 including shipping and making no mention of Refaeli's collection.

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The bikini exhibited by Refaeli is part of a new collection for this summer's season called "Bar for Hoodies." The campaign for the swimwear will be officially launched next week and the bikini in question will sell for NIS 135 ($36) - more than triple the price of its eBay clone.

Hoodies said, "We are happy that Bar Refaeli's new Hoodies swimwear collection has already aroused interest even before it is launched."


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