Bikini blunder?: Bar Refaeli swimsuit collection accused of copying $11 eBay design

Apparel chain Hoodies says: "We are happy that Bar Refaeli's new Hoodies swimwear collection has already aroused interest even before it is launched."

April 28, 2016 19:13
Israeli supermodel Bar Refaeli

Israeli supermodel Bar Refaeli. (photo credit: AFP PHOTO)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Bar Refaeli has posted pictures of herself on Facebook and Instagram wearing a bikini and saying "Now in the stores swimwear collection with my design."

However, one of the first comments on the Facebook post came from a sharp eyed reader who ridiculed Refaeli by posting a picture of an almost identical swimsuit on sale on eBay for $11 including shipping and making no mention of Refaeli's collection.

Be the first to know - Join our Facebook page.

The bikini exhibited by Refaeli is part of a new collection for this summer's season called "Bar for Hoodies." The campaign for the swimwear will be officially launched next week and the bikini in question will sell for NIS 135 ($36) - more than triple the price of its eBay clone.

Hoodies said, "We are happy that Bar Refaeli's new Hoodies swimwear collection has already aroused interest even before it is launched."

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

THE TEL AVIV skyline; the area around the city is home to many Israeli start-ups
November 16, 2018
Shop, pray, repeat - the emerging synagogue trend in Israeli retail stores