Michael Edery’s pop art store makes a splash in Tel Aviv

The store, which had its grand opening on July 31, is filled with merchandise that features famous faces and eye-catching colors.

By KAYLA ROSEN
EYE-POPPING. Colors and pop culture reign supreme at Michael Edery’s Concept Store. (photo credit: KAYLA ROSEN)
EYE-POPPING. Colors and pop culture reign supreme at Michael Edery’s Concept Store.
(photo credit: KAYLA ROSEN)
One look around artist Michael Edery’s Art Concept Store in Tel Aviv, and one thing becomes abundantly clear: The man is inspired by pop culture and bright colors. The pop art concept store, which had its grand opening on July 31, is filled with merchandise that features famous faces and eye-catching colors.
“The store is a new concept of fashion, design and an art gallery, where you have the spirit of one artist who wants to spray his work on anything,” said Stephanie Heurtier, the organizer of the party.
The store offers products that range from specially designed Stan Smith Adidas and paint-splattered kippot to T-shirts and paintings inspired by popular imagery.
Despite the many artistic media that Edery uses throughout his store, it is his pop art style and use of primary colors that remain consistent. For example, the store offers a black-and-white painting of David Bowie holding a finger to his lips, a tank top with Audrey Hepburn’s face and the word “love” written in red, and a pair of jeans decorated with colorful hand prints.
“We want the customers to feel alive,” said Heurtier. “We want people, even just for a minute, to feel very free and happy. That’s a simple way to say that we want happiness in the end.”
Edery recently made aliya from France to pursue his dream of opening this store in Israel. It is also a family affair, as his son Rudy is the store manager.
“We have the spirit of Tel Aviv behind the faces and behind the color,” said Heurtier. “We are colorful, vivacious people in this city, and you can see it in the paintings.”