(photo credit: PR)
The Tel Aviv Sheraton marketing team and general manager Franco Velli held a party to say thank you to the many companies and suppliers that contribute to the smooth running of the hotel.
At the event that took the form of a festa Italiana, the guests included ambassadors, diplomats, leading industrialists and VIPs.
Held around the roof swimming pool one balmy Tel Aviv evening, the area had been beautifully decorated as a marketplace highlighting select regions of Italy.
Party goers were plied with food and drink, and there were eight culinary stations, each representing a different region of Italy. The Florence station featured a grilled meat buffet; Bologna offered a typical fish soup; Sorrento had a limoncello bar and so on.
Guests were serenaded by an Italian singer as waiters carried trays of cocktails and wine around to the hundreds of guests.
Carnivores could indulge their cravings, going back time and again to the beef and roast chicken carving stations, or load up their plates with mountains of flavorful salads and roasted vegetables. A special panna station offered a selection of Italian focaccia and other breads.
The dessert corner offered excellent parve ice cream in cones and dainty chocolate pies.
Only one very short speech of welcome was made. For the most part, it was a hedonistic evening of good food and drink with plenty of goodwill thrown into the mix. Many guests took advantage of the 15-minute massages offered by the spa staff.
Hopefully the Sheraton has started a trend. As someone who has enjoyed its hospitality on many occasions, I can say that it is always good to be appreciated.