Reebok releases new sneaker design in honor of Israel's 68th Independence Day

The special edition sneaker is blue and white and has “Israel 68” engraved on the side of its heel.

By JPOST.COM STAFF
May 9, 2016 11:33
reebok

Reebok's special edition shoe in honor of Israel's 68th Independence Day celebrations . (photo credit: REEBOK ISRAEL)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

The Reebok sports footwear and apparel company released a new sneaker design on Monday in honor of Israel’s 68th Independence Day celebrations.

The special edition sneaker is blue and white and has “Israel 68” engraved on the side of its heel.

Be the first to know - Join our Facebook page.


Moshe Sinai, the CEO of Reebok Israel, explained that these sneakers were to be a one-time celebratory release as a collector’s item in Israel and throughout the world.

The Independence Day sneaker features the Reebok “Pump” technology that allows the sneaker to form to the foot of its wearer. A push button releases compressed air into the shoe increasing the hold it has on the wearer’s foot, allowing the shoe to maintain the person’s natural step.

The shoe will be sold on Independence Day in an auction to take place on the Reebok Facebook page. All proceeds from the sale of the shoe will be donated to the organization Crossfit Without Borders, which helps people with mental disabilities integrate into the Crossfit community.

Related Content

Hebrew Ben-Yehuda
July 21, 2018
Paper artist brings historical Jerusalem figures to life

By MAYA MARGIT/THE MEDIA LINE