Experts to discuss 'hasbara' at TA conference

Israel Security Council will assess what Israel can do to change its image.

June 18, 2010 02:12
1 minute read.
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flag israel 88. (photo credit: )

The Israel Security Council – a private initiative that brings together 28 experts, including academics and former military officials – will hold a conference on Sunday in Tel Aviv to address the problems faced by the country’s often lackluster hasbara (public diplomacy) efforts.

In a press release issued on Thursday, the council said the conference was being held as “Israel’s image is right before our eyes becoming a national security problem for the State of Israel. A need has been created for someone to fill this vacuum and designate the goals and objectives needed for hasbara.”

The council added that “as part of a real attempt to give answers to the problems of hasbara, the Israel Security Council will present papers showing their standing on a number of different issues, and will take a look at the world and assess what Israel can do to change its image.”

According to the organization, each council member will present a plan of action based on his or her field of expertise to help formulate position papers on internal and external hasbara, which they will attempt to make part of the national agenda.

The conference, which will be held Sunday evening at the Carlton Hotel in Tel Aviv, will feature an address by Israel Security Council chief Maj.-Gen. (res.) Uzi Dayan, who formerly led the National Security Council; Brig.-Gen. (res.) Oded Tirah, former president of the Manufacturers’ Association; Maj.-Gen. (res.) Giora Eiland, head of the IDF investigative committee into the Gaza flotilla incident; and Prof. Moshe Maor from the Hebrew University of Jerusalem.

The council includes six experts on security, five who focus on diplomacy and statecraft, five who focus on community issues, five from academia, five experts on economic and social issues, and two from the world of media and communications.

During the conference, members of the council will sign a declaration of principles for the organization, which will take into account the hasbara difficulties facing the State of Israel today.

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