(photo credit: Ariel Jerozolimski)
The Tel Aviv municipal planning division is set to submit the most ambitious
development plan of the last half century for approval by the district planning
and construction committee.
After 10 years in the works, the city will
early next month present a plan that aims to turn the last remaining major swath
of land within the city’s borders into a brand new coastal neighborhood
featuring tens of thousands of apartments.
The land in question, a
3,000-dunam (300-hectare) area stretching from the Reading power plant to the
municipal border with Herzliya, currently holds a handful of dispersed buildings
among empty sand dunes; but if the plan is approved, in a matter of years it
will be a pulsing urban landscape.
What’s special about the plan –
currently known only as Urban Master Plan 3700 – is that, unlike the other new
neighborhoods of Tel Aviv, this one is not meant to be a quiet suburb or bedroom
community. Instead, it is meant to be a direct extension of the “city that never
sleeps,” and its planners have done everything to make sure that it will have a
good blend of housing, commerce, entertainment, tourism, culture and
With the focal point of the new neighborhood being the beach,
the plan’s designers did their best to provide the future residents with coastal
living while ensuring the ecological integrity of the shoreline. Aiming for the
neighborhood to be a showcase of environmentally friendly urban planning, the
designers allocated huge amounts of the land for public use in the forms of
parks, wide boulevards and public institutions.
“A successful city must
provide a good mixture of residential areas, employment opportunities,
entertainment, commerce and leisure. Our goal was to create an environment that
will enable a high quality of living within a sustainable setting,” said the
plan’s architect, Ofer Kolker.
Kolker told The Jerusalem Post
he and his partners at city hall had in mind was a modern and green version of
the existing neighborhoods at the heart of Tel Aviv.
presented to the district planning and construction committee, it will be the
turn of the public to weigh in on the plan (which is detailed more extensively
in today’s issue of the Post
’s Metro local supplement). The planners said that
they anticipate objections from environmentalists who would like to see the last
open space in the city remain untouched, but that they hoped that an open and
transparent planning process would enable all stakeholders to have their say and
that in the end the city as a whole would benefit.