Rani Rahav to sell Turkey to Israelis

”We have to make a clear distinction between tourism and politics,” says PR giant.

By RON FRIEDMAN
March 2, 2010 05:23
2 minute read.
Rani Rahav.

rani rahav pr AJ 311. (photo credit: Ariel Jerozolimski)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

In an effort to promote Israeli tourism to Turkey at a time when the two countries are experiencing political tension, the Turkish tourism board on Monday hired Israeli public relations giant Rani Rahav to help convince Israelis that Turkey is still an attractive travel destination.

Rahav’s company, Rani Rahav Communications and Public Relations Ltd., won the bid to run communications of the Turkish tourism board, while Inbar Merhav Shaked was put in charge of the organization’s Israeli advertising.

Be the first to know - Join our Facebook page.


“It is a great challenge to explain to my friends, the residents of Israel, that friendships shouldn’t be lost because of politics,” said Rahav.

“Tourism between two countries has nothing to do with politics. We have to make a clear distinction between tourism and politics, between human beings and politics.

“At the end of the day, tourism wins, and Turkey loves the Israeli tourist. It is important for everyone to keep the ties of friendship between the peoples strong,” he said.

In taking on the role, Rahav replaced former spokesman Danny Zimet.

Zimet, who is also the deputy chairman of the Israel-Turkey Business Council, said he found out about the decision from a press release issued by Rahav.

JPOST VIDEOS THAT MIGHT INTEREST YOU:


According to reports from the ITBC, 44 percent fewer Israelis traveled to Turkey in 2009 than in 2008. The decisive factor in the 2009 drop was the decision by the major labor unions to ban Turkey as a destination for organized vacations, following negative statements about Israel made by the Turkish prime minister after Operation Cast Lead.

In an interview with The Jerusalem Post at the International Mediterranean Tourism Market in February, Inanc Ozcakmak, Turkey’s tourism attaché to Israel, said that despite the political tensions between the two countries, he was optimistic about Israeli tourism to Turkey in 2010.

“Nearly 300,000 Israelis visited Turkey in 2009 and I hope there will be the same or more this year,” said Ozcakmak.

“There was not a single incident that happened to the Israelis who traveled to Turkey. Turkey was, is and will remain safe for Israeli tourists,” he added.

He said that Turkey had a lot to offer the Israeli tourist, pointing out the country’s proximity, the favorable weather, the foods that Israelis are fond of and the relatively low prices.


Rahav’s company is one of the biggest and most prestigious in the country. Among its 120 clients are companies like El Al, the Strauss group, Bank Hapoalim and IDB. Rahav himself is the honorary consul to Israel for the Republic of the Marshall Islands, a nation made up of small islands and atolls in the heart of the Pacific Ocean.

On Wednesday Rahav will unveil the Turkish marketing campaign for 2010.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Jisr az-Zarq
April 3, 2014
Residents of Jisr az-Zarqa beckon Israel Trail hikers to enjoy their town

By SHARON UDASIN