Supermarket offers election incentive: Free hummous for every voter

February 8, 2009 20:06


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Rami Mandel, CEO of Co-Op Israel announced on Sunday that the Mister Zol chain of supermarkets would give a gift of a half kilo of hummous to anyone who casts a vote in Tuesday's Knesset elections. The gift will be distributed in some 35 stores in the chain on Tuesday without any strings attached. In other words one doesn't have to buy anything in the store in order to get the gift, one just has to vote for any party running for the Knesset. Mandel anticipates that as a result Mr. Zol will have a NIS 500,000 write-off, but said it was worth it if a half a kilo of hummous is a sufficient incentive to get people to vote.

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