(photo credit: )
Arbitrators have thrown out a petition by the owner of an online Hebrew
“swingers” website who accused a competing site of unfairly taking domain names
associated with his company and directing visitors exclusively to that
The sites in question receive thousands of visits a day from
Israelis interested in couple-swapping and other forms of alternative, non-kosher
The IL-DRP, which handles domain name disputes, was contacted
by the owner of swingers.co.il last month in order to transfer the registration
of two domain names owned by zigzug.co.il to him.
Until recently, both of
the domain names had been registered to the owner of swingers.co.il but had gone
back on the market after he failed to renew their registration.
result, the owners of Zigzug swooped in and snapped up the two domain names,
creating a threesome of URLs leading to the same site.
reviewed the petition dismissed it, ruling that the term “swingers” is widely
used among sites catering to the swingers community and that the term has no
“secondary meaning” linking them specifically to the petitioner.
owner of swingers.co.il had argued in the petition that the name “swingers” was
very well known in the couple-swapping community, and that Zigzug, acting in
poor faith, had used the names “swinger” and “swingersparty” solely because they
so closely resemble “swingers.”
In recent years, Israel’s thriving
swingers community has grown more and more popular due to the discretion and
convenience of the Internet.
Online forums have found no shortage of
viewers who, in years past, might not have braved the underground private
parties and clubs where such activities were for the most part
No website has benefited more than Zigzug, the numberone
swingers website in Israel, ranked by Alexa as the 1,022nd most-visited site in
Swingers.co.il was ranked the 10,420th most-visited site in
Attorney Dan Or-Hof, who represented the company that manages
Zigzug – which did not wish to be named in this article – said his client is
well known as the leading manager of dating sites in Israel, including Zigzug,
which he argued is famous as the top site for Israel’s couple-swapping
Or-Hof also argued that the names of the sites are associated
with very well-known descriptive terms that cannot be attributed to the