The Belong app.
(photo credit: COURTESY BELONG)
WHEN TWO Israeli entrepreneur friends met for dinner in 2015, the conversation eventually turned to a shared personal circumstance: Both had recently lost a loved one to cancer.“When we started talking about our experiences, there was a common thread in our stories,” says Eliran Malki, cofounder and CEO of Belong. “We both made mistakes while helping them with their treatment and thought, ‘If only I had known then what I know now.’ There is no reason for every patient to go through this fight all alone and learn from his experience only. The experience and knowledge of many can help, improve and streamline the process, and, in some cases, even impact the result.”