Dismantle: How to Deconstruct Your Mind and Build a Personal Creativity Machine Shlomo Maital HarperCollins (India) 2018 284 pages; $16.34.
(photo credit: Courtesy)
Since I began writing this column in 2007, I’ve interviewed a great many people. Never, however, have I interviewed myself.
Well, why not? Let’s see what happens, when I argue with myself about my just-published book on effective creativity. Since I am interviewing myself, I can really take the gloves off – a once-in-a-lifetime opportunity. I wonder if I can ask myself questions that I cannot answer.
The Jerusalem Report: Maital, what is the main point of your book? Frankly, I read your book carefully and I just don’t get it. Can you sum it up in 25 words?Maital: Sure. Every human being is creative. In different ways. Each person needs a structured personal method for generating and implementing ideas. My book has many suggestions. Lots of books, hundreds of them, suggest the one and only way to have ideas. I say here in my book are a lot of proven creativity tools used by others successfully; see if you like any of them and assemble your own personal toolbox, suited to you, your personality, your preferences. Why buy ill-fitting ready-to-wear clothes if you can have a specially tailored creativity outfit?
The Report: That’s actually 90 words – if words were cars, you’d get a police summons. Frankly, Professor, there are already a vast number of books on creativity and entrepreneurship – hundreds of them. Many of them were written by successful entrepreneurs, who share their wisdom. You are, well, to be honest, just an over-the-hill professor. You’ve been a pensioner for years. Why do we need one more book on creativity, in an already crowded library full of such books? Do you have any idea how many books have been written on creativity? Do you really think the world needs another one? What in the world could you possibly say that has not been said before on this subject?
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