Scale-up nation?

‘Turn failure into fodder,’ Prof. Dan Isenberg urges unsuccessful start-ups

March 21, 2018 17:06
Prof. Daniel Eisenberg

Prof. Daniel Eisenberg. (photo credit: COURTESY DANIEL EISENBERG)

ON THE evening of Thursday, April 19, Israel’s most prestigious award, the Israel Prize, will be bestowed on Check Point Technologies cofounder and CEO Gil Schwed and Ormat Technologies cofounders Yehuda and Yehudit (Dita) Bronicki. Dita Bronicki is, as I write this, the only woman chosen to receive the Israel Prize this year; only one candidate in every seven was a woman. The impressive award ceremony traditionally marks the end of Independence Day celebrations and dates back to 1953.

On a sweltering July day in 1993, Schwed and two friends, Shlomo Kramer and Marius Nacht, stocked up on cases of Coca-Cola at an apartment in Tel Aviv and wrote a business plan for a start-up that became Check Point Technologies – a world market leader in cyber security. Their friendship began in an IDF technology unit.


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