Do you know real hip-hop?

Jewish rapper "SHI 360" doesn't do "bling."

July 25, 2010 09:36
2 minute read.
Shai Haddad is 'SHI 360'

Shai Haddad 311. (photo credit: Crack Images)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Commonly known by his rap name SHI 360, 34-year-old Shai Haddad's Jewish identity and the chapters of his life come through in rhythm, flow and mad beats.

In this exclusive video, Haddad explains why he doesn't rap about “bling” and “bitches.” Instead, "360" wants you to see his view from all angles.

Be the first to know - Join our Facebook page.

Israeli-born, Canadian-raised, and back to the homeland to express himself through hip-hop, “360” uses rap to relate his story and what he's got to say to others, through his reality.

His childhood was spent in Haifa, Israel until his family moved to Montreal, Canada when he was eleven years old. The move was difficult for Shai as he faced a new language and some anti-semitism which he describes in his solo album. During a 1997 visit to Israel, Shai met Kobi Shimoni, another young adult interested in rap music. The two struck up a friendship and Shai began to DJ at Shimoni's club when he would come to Israel. He also gave Shimoni a new stage name, Subliminal.

Video: 'As a Jew in Sweden, I always felt different'
Watch: 'World domination is in our mission statement'

After finishing his undergraduate degree at Concordia University in Canada, Shai released his first underground single called "Linguistiks". Soon after he released a full album in English called Chapters. Finally he decided to make aliya back to Israel, after a visit made through Birthright Israel. Thus his name SHI 360 became a reality. SHI is an acronym for Supreme Hebrew Intellect. 360 represents the turn around he made to make it back to Israel.

His connection with Subliminal paid off and Shai 360 released his first Hebrew language album under the TACT Records label. He continues to work with the label and has been quite successful but always makes reference to the strife of others in his music. Emet Records is SHI 360's own record label which is called "Israel's Future for Hip Hop."

Video courtesy of Jewish think-tank Leadel.NET

Stay tuned for next week's contemporary Jewish video

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Joan Rivers
August 28, 2014
Joan Rivers rushed to hospital following throat surgery