Exclusive video: Time to clown around

An interview with Dr. Arik Steinberger, whose comical approach to dentistry has earned him the name of Israel's Patch Adams.

December 14, 2010 12:08
1 minute read.

Dentist 311. (photo credit: leadel.net)

Scared of the dentist? The vast majority of people would answer yes! Israeli dentist Dr. Arik Steinberger spent years seeing first-hand how fearful patients are when they enter his office. Spurred by this, Dr. Steinberger decided to change his approach by bringing in balloons, toys and even a clown to his clinic - earning himself the name of the Patch Adams of Israeli dentistry.

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Dr. Steinberg realized that modern medicine could not compensate for the negative feelings that his clients come in with.  "I was looking how to make a positive experience in the dental clinic.  When the original Patch Adams came to the hospital I met with him and realized that there are medical doctors that can think out of the box."

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Dr. Steinberger decided he would face his patients' fears by bringing in a "clown of the house" and getting a few laughs out of his clients before he brings a white-toothed smile to their faces.

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