Budweiser brewery acquires Israeli startup that provides beer stats

The deal to buy the startup is worth tens of millions of dollars.

February 4, 2018 05:47

Beer [Illustrative]. (photo credit: INGIMAGE)

Anheuser-Busch InBev, the world’s largest brewery, has acquired an Israeli startup that collects data from bar taps.

The deal to buy the startup Weissbeerger, according to a Monday article in the Israeli business publication Calcalist, is worth tens of millions of dollars. Weissbeerger, based in Tel Aviv installs a kit into a bar’s beer tap that measures the cold one’s analytics: how much is served when, along with each brew’s quality.

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The tool measures the temperature and sanitation frequency of each beer, as well as keg replacement rate. It suggests promotions for bars based on their sales data.

Anheuser-Busch InBev brews many of the world’s most well-known beers, including Budweiser, Corona and Stella Artois.

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