ROGER FEDERER and Jura CEO Emanuel Probst after the signing of the contract.
(photo credit: Courtesy)
International tennis champion Roger Federer has signed an agreement with the Swiss firm Jura Coffee Machines to extend his contract as the company’s spokesmodel until 2020.
In Israel, Jura is represented by the J. Feffer Company, which is owned by the Feffer family.
Emanuel Probst, CEO of Jura, notes that the company decided to work with Federer as the brand’s ambassador because of the similarities between the Jura brand and Federer: Swiss origins, hard work, precision, elegance and pursuit of excellence, and there is no doubt that Federer embodies all these values in a way that complements Jura in building its brand around the world.
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