Japanese conglomerate launches in Israel

Komatsu’s activity in the past year was about $18 billion, and it is the second largest in the world in the production and marketing of heavy equipment.

By JERUSALEM POST STAFF
January 16, 2019 01:28
1 minute read.
FROM RIGHT, Ran Ganz, Masatoshi Morishita, Shmuel Ganz and Avi Levinson

FROM RIGHT, Ran Ganz, Masatoshi Morishita, Shmuel Ganz and Avi Levinson. (photo credit: MORAG BITAN)

 
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Giant Japanese conglomerate Komatsu began its operations in Israel at an event that was launched in front of about 1,000 people. Mr. Masatoshi Morishita, CEO of Komatsu Europe, announced the entry of the giant conglomerate in mechanical engineering equipment, industrial machinery and heavy equipment to Israel via the firm New Feldman.

Komatsu’s activity in the past year was about $18 billion, and it is the second largest in the world in the production and marketing of heavy equipment.

The Komatsu company has 182 subsidiaries.

Ran Ganz, Chairman of New Feldman, noted: “The entry of Komatsu to Israel will increase the company’s operations by tens of percents, and the company will build a logistics center with an investment of NIS 30 million shekels for Komatsu Israel. And as part of the entry of Komatsu Israel, New Feldman will recruit 20 new employees for service and sales departments.”


Avi Levinson, CEO of New Feldman, said: “The volume of the market in Israel last year is estimated at NIS 1.7 billion.”

Mr. Masatoshi Morishita, CEO of Komatsu Europe, said: “It is a great honor for Komatsu to enter Israel and I expect a great cooperation with New Feldman.

New Feldman is part of the Tiferet Holdings Group, which is owned by businessmen Shmuel Ganz and Ran Ganz, who acquired New Feldman in May 2016.

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