PepsiCo completes $3.2 billion SodaStream acquisition

"I couldn’t be prouder or more excited to welcome SodaStream to the PepsiCo family," said PepsiCo chief executive officer Ramon Laguarta.

December 5, 2018 10:49
1 minute read.

PepsiCo acquires SodaStream in 3.2 billion dollar deal, August 20, 2018 (Reuters)

PepsiCo acquires SodaStream in 3.2 billion dollar deal, August 20, 2018 (Reuters)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


PepsiCo announced on Wednesday the completion of its $3.2 billion acquisition of the Israel-based carbonated drink-maker SodaStream.

The American food and beverage giant will acquire all outstanding shares for $144 per share, as agreed by the companies in August, with the acquisition representing part of its “performance with purpose” strategy, linking the success of PepsiCo to global sustainability.

“I couldn’t be prouder or more excited to welcome SodaStream to the PepsiCo family," said PepsiCo CEO Ramon Laguarta.

“With its customizable options, SodaStream empowers consumers to personalize their preferred beverage in an environmentally friendly way and provides PepsiCo with a significant presence in the at-home marketplace.

Together with SodaStream, I’m confident we can accelerate progress on our shared goal of curbing plastic waste and building a more sustainable future.”

Announcing the proposed acquisition in August, Laguarta said SodaStream would continue to be based in Israel for at least 15 years, if not indefinitely. PepsiCo added it was planning to open a further manufacturing facility in Israel following the closure of the deal.

“We are thrilled to become part of PepsiCo and join its diverse and talented team,” said Sodastream CEO and director Daniel Birnbaum.

“SodaStream was founded to bring healthy, convenient and environmentally friendly beverage options to consumers around the world, and PepsiCo will help us deliver and expand on this mission.”

According to a document issued to SodaStream shareholders in September, PepsiCo considered the retention of current company employees as “key to the success of the merger” and accordingly developed a cash and equity retention program for Birnbaum and other SodaStream executive officers.

The US-born Birnbaum is set to earn $4 million in time-based cash awards, $10m. in time-based equity awards vesting over the next three years, and up to $20m. for performance-based equity awards over the same period.

SodaStream’s other executive officers are set to receive $1.9m. in time-based cash awards, $3.6m for time-based equity awards, and up to $1.8m. for performance-based equity awards.

The company’s employees will also share approximately $23.5m. in cash and equity awards, in addition to approximately $12.5m. for employees not participating in SodaStream’s equity plans.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Passover gifts
March 25, 2019
Hapoalim and Marmelada’s social store ready for Passover