American retail giant Walmart has acquired Tel Aviv-based product review start-up Aspectiva for an undisclosed sum, the corporation announced on Tuesday.
The company, Walmart’s first acquisition in Israel, will join Walmart’s “Store No. 8” incubation arm but will continue to operate from its Tel Aviv offices under the agreement.
Aspectiva, established in 2013 by Ezra Daya and Eyal Hurwitz, utilizes artificial intelligence and natural language processing technology to analyze large volumes of consumer opinions and turn data into valuable insights and informed recommendations for purchasers.
"Aspectiva has developed incredibly sophisticated machine-learning techniques and natural language processing capabilities, both of which are areas we believe will have profound impact on how customers will shop in the future," said Lori Flees, Principal of Store No 8.
"Israel is a hotbed of tech talent and innovation. We’re thrilled to join the growing community of entrepreneurs in Israel and see it expand within Aspectiva," said Flees.
Launched in 2017, Store N° 8 aims to develop retail-related technologies through its portfolio of companies, ultimately seeking to create strategic assets for Walmart in the long-term.
“Our team is extremely excited to be joining Store N° 8 and be part of Walmart’s most recent investment in Israel," said Aspectiva CEO Ezra Daya.
"Store N° 8’s record of innovation and of developing capabilities that will transform retail as we know it makes for the perfect environment to leverage Aspectiva’s technology throughout the shopping funnel."
Aspectiva has raised $4 million in funding to date, in a round led by Jerusalem Venture Partners (JVP), and joined by Global Brain, Union Five, LivePerson and Re-Invent. The company spent its early days at the JVP Media Labs in Jerusalem.
“As the lead investor in the company, we’re thrilled that Walmart has chosen to acquire Aspectiva, a portfolio company of JVP, founded and grown in our JVP Labs in Jerusalem,” JVP said.