Israeli startup Hotelmize looks to revolutionize hotel bookings

The idea behind Hotelmize first came to CEO Dor Krubiner while he was planning his summer vacation.

November 28, 2018 16:39
1 minute read.
The Setai 120-room hotel combines five structures, including remnants of a Crusader fortress

The Setai 120-room hotel combines five structures, including remnants of a Crusader fortress. (photo credit: ASSAF PINCHUK)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Hotelmize, a big-data startup which works to optimize profits for hotel wholesalers, bed banks and travel agents, has raised a total of $3.8 million in seed funding. Leading the round was Investible, an Australian-based early-stage investment group which has previously invested in globally successful companies such as Canva, Ipsy and Brandless.

Hotelmize applies the principles of capital market trading to the hotel booking industry. The idea behind Hotelmize first came to CEO Dor Krubiner while he was planning his summer vacation. Noticing a large number of rate changes for his desired hotel, Dor understood that hotel rooms are like stock options are are tradable commodities.  
Krubiner joined forces with Omry Litvak and Guy Levitan in 2015 to found Hotelmize, a smart solution for the hotel booking industry generating higher profits from existing sales. Through the use of AI and big data, the UK-based Hotelmize leverages price fluctuations to the resellers’ advantage. The company is on track to manage over one billion dollars in total booking volume over the coming year.

Hotelmize operates within the competitive and complex hotel bookings market comprised of aggregators, bed banks, online travel agents, and wholesalers.

Because most resellers access the same hotel room inventory, they have few ways to differentiate themselves other than by price or market presence, and find their profit margins squeezed in their quest to compete. Hotelmize addresses the challenge through their smart price prediction and room mapping algorithms which optimize purchasing methods and increase reseller’s profitability.

“With an extremely talented but lean technical and sales team, Hotelmize has already demonstrated the global application of the platform by securing clients across 4 continents,” Investible Chairman Trevor Folsom said. “We believe the alignment of Hotelmize to its clients will be one of the keys to its scalability”.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

A general view of Tel Aviv's skyline is seen through a hotel window in Tel Aviv, Israel May 15, 2017
April 18, 2019
Hi-tech companies raise $1.55 billion in first quarter of 2019