Grapevine: Dancing in the aisles

Stars raise money for Variety children; Bourse cafe opens in Herzliya; Azrieli Mall partners up with Sheba Medical Center and more.

By BY GREER FAY CASHMAN
February 19, 2010 14:39
4 minute read.
Moshe Peretz and Paulina turn a tune in the Holon

peretz paulina 311. (photo credit: Assaf Brenner)

  • ASIDE FROM the gala benefit show for Variety which takes care of children with physical and mental disabilities, members of the entertainment industry are raising smaller amounts wherever they can. For example, Moshe Peretz and Paulina were dancing and singing in the Holon Mall and attracted lots of fans, many of whom made symbolic contributions. In return, Peretz handed out autographs to an adoring public. The couple even went inside the stores and serenaded SuperPharm customers.
  • IN THE cellphone era, it is almost impossible not to mix business with pleasure. Whoever doesn’t turn off the phone is bound to get a call in the middle of a meeting, at dinner or at the opera. And it doesn’t stop there. High-tech entrepreneurs together with David and Guy Halfon together with lawyer Haim Reuven have come up with a user-friendly alternative. They recently opened the first in a chain of Bourse cafes along the lines of the British prototype, with the difference that in Israel they will come under the Hebrew logo of Café Bursa. A screen on every table enables diners to “invest” in the Stock Exchange and spend the winnings at the café. Investments will be limited to relatively modest sums of not more than NIS 500. The pioneer venture is in Herzliya. The three partners plan to open another ten branches in Israel by the end of this year and a sum total of 40 branches worldwide at an overall investment of $10 million.
  • IF YOU’RE among those people who shop till they drop, you’d be wise to do so in the triple tower Azrieli Mall in Tel Aviv. No, this is not an advertisement for any stores in the mall, or the mall itself for that matter. It’s just a way of informing the public that for the next few weeks there will be a concerted effort at the Azrieli Mall to introduce the new, cutting-edge Cardiology Department at Sheba Medical Center to the thousands of shoppers and browsers who visit the mall each day. The heart-to-heart endeavor was spring-boarded at a gala event hosted by David and Stephanie Azrieli on the top floor of the observation deck of the circular tower, where a film of the Cardiology Department was shown and explanations of how the department functions and the comprehensive treatment it gives with the most up-to-date state-of-the-art equipment were given by the head of the department, Prof. Micha Eldar. David Azrieli, who was treated at Sheba and donated the funds needed to update the Cardiology Department, spoke movingly of his experience there and warmly thanked the doctors who had treated him.
  • IT’S A well known fact that Defense Minister Ehud Barak has an apartment in the Akirov Towers in Tel Aviv that were built by real estate tycoon Alfred Akirov. It seems that Barak simply cannot get away from the Akirov influence. As part of his 68th birthday celebrations, Barak and his wife Nili spent the weekend in Jerusalem and stayed at the Mamilla boutique hotel, which it just so happens is owned by Alfred Akirov
  • NO NAME is more publicly associated with Teva Pharmaceuticals than that of Chairman Eli Hurvitz, the company’s former President and CEO.  Hurvitz announced this week that he would be taking a three weeks leave of absence while recuperating from therapy for a serious illness. In the interim he will be replaced by Prof. Moshe Many, a veteran member of Teva’s board of directors. The Petah Tikva headquartered company which is one of the world's largest producers of generic drugs, has continued to do well since the departure of former CEO Israel Makov, and there is no reason why it should not continue to do so in the temporary absence of Hurvitz.
  • AFTER LAUNCHING their new spring/summer collection last week, the Castro Design group held a celebration at the Zizi Club in Tel Aviv attended by third generation Castro heir Ariel Roter and his bride-to-be Rotem Sela, along with lots of people from the fashion, modeling and entertainment industries, including among others Yonatan Wagman, Yael Goldman, Guy Gior, Anna Buckstein, Anat Harel, Galit Levi, Moti Reif, Guy Meiri and many more who were entertained by the Crazy P group which had been brought from London for the fashion show, and naturally stayed for the party. It’s been quite a fashion festival with local companies launching their new collections and global companies opening up in Israel. New Guys on the block include French Connection and H&M. Although the latter is selling fashionable items at cheaper prices than most other brands on the market, its prices are nonetheless higher in Israel than they are in Europe. Another international brand name rumored to be on its way to Israel is Banana Republic, and GAP which opened its first Israeli franchise in Jerusalem’s Alrov Mamilla Mall, is opening up in Tel Aviv this coming Sunday, February 21 on the first floor of the Azrieli Mall. Don’t rush.  It won't be open to the public till 8 p.m.
  • YIDDISH ENTHUSIASTS who want to take a trip down memory lane to childhood may find what they’re looking for at Leyvik House in Tel Aviv, today, Friday at 11.30 a.m. with the musical straight from New York ‘Schachter Tachter’ (Schachter Daughters).  Binyamin Schachter and his daughters will sing Yiddish children's songs of yesteryear.


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