Helping the Chosen People make choices

Academic, economist, philanthropist, activist – but through it all Noreena Hertz has focused on the science of free choice.

Noreena Hertz (photo credit: Wikimedia Commons)
Noreena Hertz
(photo credit: Wikimedia Commons)
With elections looming, there are plenty of people in this country who could benefit from the wisdom of Noreena Hertz. Those people would be joining heads of state and captains of industry around the globe who have made more balanced decisions with the help of the 47-year-old British academic, economist and best-selling author.
Hertz was here last week to attend the star-studded Comedy for Change international conference in the company of her husband, BBC Television director Danny Cohen, and to present a workshop on modern-day decision-making processes. The conference was organized and curated by Benny Moran and Omri Marcus, with the support of the Charles and Lynn Schusterman Family Foundation’s ROI Community initiative, which seeks to advance ideas and partnerships that strengthen Jewish communities and improve society.

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