The rise and fall of The Dictator

The Dictator is a homegrown Israeli craft beer, known for its unmistakable in-your-face brand, its often over-the-top beer styles, and the extrovert antics of its founder and brewer, Yotam Baras.

By DOUG GREENER
November 1, 2018 18:46
3 minute read.
The rise and fall of The Dictator

THE WRITER reacts to an officer in The Dictator’s army. The slogan on his shirt reads, ‘No need to explain.’. (photo credit: MIKE HORTON)

 
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Devotees of Israeli craft beer might have noticed that The Dictator is no more. Oh, I don’t mean any of the live ones that pockmark our globe. Those are doing just fine. I mean our homegrown Israeli craft beer, known for its unmistakable in-your-face brand, its often over-the-top beer styles, and the extrovert antics of its founder and brewer, Yotam Baras.

Baras started brewing and marketing The Dictator more than five years ago, and then took a break to head up marketing for a major Israeli alcohol importer.

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