First official NBA Store in the Middle East opens in Qatar

The new store is 162 square-meters and will feature NBA apparel such as t-shirts, footwear, headwear, basketballs and other basketball-related merchandise.

By
January 15, 2018 12:25
1 minute read.
A basketball fan wearing a LeBron James T-shirt at the NBA store in Miami.

A basketball fan wearing a LeBron James T-shirt at the NBA store in Miami.. (photo credit: REUTERS)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Three-time National Basketball Association (NBA) all-star Richard Hamilton, NBA EMEA vice president of global merchandising Vandana Balachandar and Al Mana sports division general manager Tom Foley attended the opening of the first NBA store in the Middle East on Sunday in Doha Festival City, Qatar.


According to The Peninsula Qatar, Balachandar says that the Qatar market is a key player for basketball officials world-wide and hopes the Qatar opening will act as a catalyst for other markets in the Middle East.

Be the first to know - Join our Facebook page.


She added, “Doha specifically is the market where people showed lot of interest... a lot of people playing the sport and people buying our merchandise and our partnership with beIN Sports," makes Doha the "perfect place to launch our store in the region.”



“Our first NBA Store in the region will meet the growing demand that Qatari fans have for authentic NBA products,” she claimed.

Foley said, “With the support of the NBA, we have managed to bring this concept to Qatar. The store has great merchandise and delivers the real NBA experience, which will inspire the Qatari basketball consumer.”

Hamilton said they are, “Excited to be in Qatar and happy to have the opportunity to open this store. It’s heartening to see how the game has spread globally, the excitement from fans all over the world, shows that the game has evolved.”

The new store is 162 square-meters and will feature NBA apparel such as t-shirts, footwear, head wear, basketballs and other basketball-related merchandise. Fans will be able to purchase replicas of the Jerseys worn by their favorite players from the United States and the store will feature special youth apparel and interactive zones.


Related Content

Israel Rescues White Helmets from Syria July 22
July 22, 2018
Israel evacuates hundreds of Syrian White Helmets in humanitarian effort

By SETH J. FRANTZMAN