Advertisers propose plan to save Ch. 10

Israeli advertisers are working on an offer that could potentially save Channel 10 from closing.

By
December 15, 2011 02:32
1 minute read.
Channel 10 logo

Channel 10 logo_311. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Israeli advertisers are working on an offer that could potentially save Channel 10 from closing, the head of the Israel Advertising Federation told Army Radio Wednesday.

Mody Kidon, chairman of the Israel Advertising Federation, told Army Radio he has devised a plan in which advertisers would cover half of Channel 10’s NIS 60 million debt, as an up-front payment for ad time over the coming year.

Be the first to know - Join our Facebook page.


Kidon’s statement came two days after the Knesset Finance Committee voted eight to five against a request by Channel 10 to postpone by a year the repayment of its debt to the state, leaving the future of the channel in jeopardy.

Kidon said “Channel 10 has stated it’s not capable of paying its debt at the moment and has asked to have until next year to pay it off. I understand the station’s distress – the past three months were very difficult in every branch of advertising and the media.

“We, the advertisers, give Channel 10 an upfront payment equal to what we paid them in ads last year – NIS 30 million. In my opinion, if the channel presents this figure to the Knesset committee, [the finance committee] will make an effort that could save the channel.”

Kidon said his plan has been greeted very warmly by the advertisers he has spoken with, and he has already attained pledges equaling NIS 5 million simply by making five phone calls this week.

An official from Channel 10 who asked not to be named said Kidon’s plan “is not practical” because of the size of the channel’s debts and its high operating costs.

Related Content

Riot
August 31, 2014
Rioting resumes throughout east Jerusalem Saturday night

By DANIEL K. EISENBUD