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(photo credit: iStockphoto)
Underweight models will no longer be able to appear in advertisements, according
to a bill submitted by MKs Rachel Adatto (Kadima) and Danny Danon (Likud) that
was prepared for its second and third (final) plenum readings on
Should the legislation pass its final votes, models with a Body
Mass Index (BMI) below 18.5 would not be able to appear in
In addition, any advertisement in which computer editing
was used to make a model thinner, would have to say so clearly.
is meant to stop the presentation of too-thin fashion models as a physical ideal
for young girls who are at risk of anorexia and bulimia.
models have become the ideal in the advertising world, which surrounds us all
day long and tells us what to buy and what to do,” Adatto said. “They can no
longer serve as role models for innocent youth that adopt and copy the illusion
According to the Kadima lawmaker, 1,500 teenagers develop
an eating disorder each year, and 5 percent of those suffering from anorexia die
Danon said that the fashion industry is using a disease to
earn money, and it is responsible for encouraging teens to become
He called overly thin models a “social and strategic threat”
whose removal would save millions of shekels in medical bills.
agents participated in the meeting, with some in favor and some opposed to the
Agent Roberto Ben- Shushan told Adatto that, in his opinion,
she is very thin and may be underweight.
“How would you feel if you were
told you’d have to fatten up before every meeting in the Knesset?” he
Ben-Shushan was removed from the meeting.
Fashion model Adi
Neumann said the bill’s goal is admirable, but BMI alone is not enough to tell
if a person is healthy. Models’ muscle and fat percentage should be taken into
consideration, she said.
However, fashion photographer and agent Adi
Barkan spoke out in support of the bill, saying that any agent who claims he has
not asked a model to lose weight is lying.
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