(photo credit: Courtesy)
Over-the-counter medications that have been shown safe and effective will by
August 2012 be recognizable from others on the market, following Health Ministry
approval Monday of a logo designed for approved OTCs.
In a number of
European countries, such as Italy, OTCs have already been required to be
specially labeled. This will reduce confusion among customers who do not know
the difference between non-prescription drugs that have passed rigid tests and
other preparations that have not, according to TELEM, the body in the Israel
Chamber of Commerce representing companies that market OTC drugs.
said that next summer approved and tested OTCs will be marked “A
Non-Prescription Drug for Marketing by a Pharmacist.”
The new Hebrew logo
has a turquoise-and-white capsule inside a dark blue circle.
that the Health Ministry supervises OTCs from various aspects, such as place of
sale, price, advertising messages, presentation and
However, in recent years, “products such as cosmetics and
medical devices, whose use has grown dramatically, have been less rigidly
supervised by the ministry.”