(photo credit: Yael Tzur)
Billing it as a “digital revolution,” Tel Aviv on Sunday unveiled an online
system wherein residents can access municipal services, and receive personalized
updates on happenings in the city, based on personally selected
The Digi-tel resident’s card will allow Tel Avivians to
build a personal profile where they specify their place of residence in the city
and the types of events they are interested in being updated on – for instance
cultural or sporting events, or news on traffic hiccups – and use the online
portal to access these updates. The system will include discounts and coupons to
businesses and events around the city, in keeping with the interests selected by
The new card is part of the city’s wider digital overhaul,
which will include building a cellular application where the system can be
accessed, and expanding free Wi-Fi to dozens of sites. The system will include
GIS (Geographic Information System) maps that will point out public restrooms,
parks, public institutions, parking lots and the like.
The city said it
is also working to support developers building mobile apps using its publicly
Part of the goal is to make more and more of the
municipality’s services accessible online, to increase the convenience for
residents and ease the workload on municipal employees, the city said on Sunday
Speaking at a press conference on Sunday, Mayor Ron Huldai spoke
of the system as part of efforts to make services more accessible to the
residents of the city, where the percentage of younger residents has doubled
over the past 15 years.
“If Israel is the start-up nation, Tel Aviv will
be the start-up city,” Huldai said.
Though the system was unveiled as
part of a promise of a digital revolution, those who wish to sign up will have
to do so the old way – in person, with national identification card in hand, at
Tel Aviv City Hall near Rabin Square.