The world will be watching Sunday as the Denver Broncos face off with the Carolina Panthers in Santa Clara, California in Super Bowl 50.
But the Super Bowl isn't just about football. It's also about the halftime show, the national anthem, and, of course, the commercials, where Israel has been making its mark on the event since 2013.
Ahead of Sunday's big game, the JPost Podcast looks back at Israel’s role in the Super Bowl and goes behind the scenes of this year’s Super Bowl ad from Israel-based web company Wix.
Wix is preparing a social media war room to promote its ad, featuring Kung Fu Panda. It will have to compete with dozens of high profile commercial vying for spot on "best super bowl commercial" lists, not to mention Lady Gaga's national anthem and Coldplay's halftime show featuring Beyoncé.