The banned behind: Bar Refaeli's new commercial censored for inappropriate content

The broadcasting authority took issue with the up close shots of Refaeli's derriere and claimed that in one of the scenes, Refaeli appears to be completely nude.

By JPOST.COM STAFF
May 2, 2016 15:54
1 minute read.

The banned behind: Bar Refaeli's new commercial censored for inappropriate content

The banned behind: Bar Refaeli's new commercial censored for inappropriate content

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Bar Refaeli's latest commercial was deemed inappropriate for prime time television, the financial publication TheMarker reported on Monday.

The commercial features the Israeli supermodel wearing different pieces from the new Hoodies summer swimwear line on the beach. The Second Broadcasting Authority, which regulates commercially operated television and radio radio broadcasts, considered the clip to be too racy and ordered the video to be censored.

Be the first to know - Join our Facebook page.


The broadcasting authority took issue with the up close shots of Refaeli's derriere and claimed that in one of the scenes, Refaeli appears to be completely nude and it is therefore not appropriate for prime time.

Once the changes are made to the advertisement the broadcasting authority will allow the clip to be played only after 10 p.m. to avoid exposing children to the images.

The uncensored version of the commercial was released on social media and was featured in large advertisement banners across Israeli websites.

Hoodies responded to the censorship requirements stating that the collection was the result of a collaborative effort between the chain store and Refaeli  and that the advertisement was produced in a fun and summery atmosphere.

"We regret that the Second Authority found that the commercial would offend the public," they added. 



This commercial marks the second time a commercial for Hoodies featuring Bar Rafaeli was considered to be too risque for prime time television.

In 2014, an ad featuring Refaeli in bed with a purple, mustachioed Muppet was banned from running before 10 p.m. for having “too many sexual insinuations.”

The spot opened with a post-coital shot of the Israeli supermodel and her puppet friend, a guy named Red Orbach, with whom many Israelis are already familiar.

The purple puppet imagined what it would be like to be dating three Refaelis.

This daydream involved sexy scenes from a car wash, a photo booth and a game of strip poker.

JTA contributed to this report.

Related Content

Jaeda Ferrel wears helmet with an image of Pepe the frog and a Trump/Pence sticker at a rally
July 18, 2018
Neo-Nazi site The Daily Stormer forced to take down Pepe the Frog images

By JTA