Avraham Levin with his wife Ahuva in 1989..
(photo credit: Zeev Ackerman/Jerusalem Post Archives)
Avraham Levin, whose shiva we observe today, served as director of The Jerusalem
Post’s Advertising Department. He was known as a man of polite and gentle
manners, but of an iron will and infinite patience. He contributed greatly to
the Post’s growth and development for some 50 years, 30 of them as an integral
part of the newspaper’s management.
His family, three Levin brothers,
immigrated to Israel from Poland in 1843 (5604) together with Aliyat Hashahar, a
group of 70 early settlers which included members of the Rivlin family. Avraham,
born in Jerusalem in 1925, was 16 years old when, following his graduations from
the Tachkemoni and Alliance schools, he was brought to the Post by his father,
Zalman Levin, one of the most efficient of the newspaper’s printing press
linotypists, who had lost his eye in the bomb explosion, planted by the Arabs on
the night of February 1, 1948, but still worked until his death in 1964. Two of
Avraham’s brothers had also joined the Post’s staff, the oldest, Ya’acov, a
linotypist, had became press manager, and the younger, Hananya, was also a
linotypist, and became production superviser.
Avraham had shown his
initiative and gift of negotiations during the early 1950s when the newspaper no
longer suffered from the shortage of newsprint and developed a strategy of
broadsheet special, huge supplements. Gershon Agron, the editor, was delighted
with the manner in which his young favorite, “Avremele,” met this advertising
The first such supplement was devoted to the history and
development of the Weizmann Institute and became an instant success. Many more
such supplements, rich in advertising, followed and some of them achieved
Avraham passed this challenge with flying colors and
became a master negotiator in bringing not only new advertisers, but entire
The Post staff and advertisers admired Avraham’s
courteous, friendly but decisive attitude needed in the daily struggle with
editors on dividing the limited space between the text and advertising. It was
frequently up to him to explain that without adverts the newspaper would die and
that the more he could obtain, the more the paper would grow.
started its International Edition and French Edition, and the Advertising
Department grew larger. Avraham instructed his new, larger staff on the proper
and respectful public relations.
He also provided assistance for clients
with translators and make-up men free of charge. He seemed to be present at the
Post most of the time, sometimes until midnight. And yet he still found time and
support for the Post’s welfare funds and to serve as an officer in the
In 1990, Avraham came out of retirement to join the staff of
the newly established Jerusalem Report magazine, whose founding editor Hirsh
Goodman he had given his first job, in the Post’s advertising
He is survived by two brothers, Ya’acov and Hanania, three
children, grandchildren and great-granchildren. His daughter Tzipi married Ofer
Rigbi, his son Ya’acov Levin married Hana, and his daughter Tali married Amir
The writer is chief archivist of The Jerusalem Post.