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Yet unlike to other humanitarian crises worldwide, this is not on our TV screens. Superpower politics, gun-toting men in balaclavas and very limited access for journalists means there is little awareness of or emotional sympathy for the hundreds of thousands of victims of this war right on Europe’s doorstep.While political efforts have to be focused on stopping the conflict, greater effort needs to be made to assist with the enormous humanitarian needs that will only compound Ukraine’s problems unless addressed urgently.My organization, World Jewish Relief, has worked across eastern Europe since before the fall of the Iron Curtain. We’ve supported the world’s most vulnerable Jews through earth-shattering events. We’ve repaired dilapidated homes and provided food and medicines.We’ve brought dignity to people living with disabilities and trained single mothers so that they can lift their own families out of poverty.I sense it is another critical moment in our organization’s 82-year history as we once again do all we can to assist a community under immense pressure.A courageous history of leading the Kindertransport rescue before the Holocaust, when World Jewish Relief assisted almost 10,000 Jewish children to come to the UK, sets the standard of what we must expect of ourselves.In Kharkov I met with 15 older Jewish people. They had fled to the city because of the fighting. Their stories were devastating. With our assistance, they had found accommodation, clothing and food, together with medical and psychological support. Nevertheless, they remain unsure of their future.Some people have chosen to move to Israel and we have signposted them to the Jewish Agency. The rest want to remain, fiercely proud of their country and eager to see life return to normal. Last September, we helped evacuate members of the Jewish community of Mariupol following fighting there. Jews who remain are living nervously once more after shelling has returned to the region.The UN agencies have been grateful for our desire to support Ukraine’s most vulnerable, particularly the elderly and people with disabilities. We are exploring how to expand our efforts to provide additional, crucial, humanitarian support.We can and must do more. The Jews of Ukraine need our support.The author is chief executive of World Jewish Relief – www.wjr.org.uk