Israeli-Arab blogger Nuseir Yassin and United Hatzalah volunteers.
(photo credit: Courtesy)
On Wednesday, November 7th, popular Israeli-Arab blogger Nuseir Yassin launched a video that has become the most widely watched video about an Israeli non-profit company ever. The video, launched by Yassin (who commonly goes by Nas) on his Facebook page Nas Daily featured United Hatzalah, the Jerusalem-based emergency medical services organization.
Yassin has been touring the world for the past 950 days and shooting videos that have garnered him more than 10 million followers on Facebook. While many of his videos receive anywhere between 2-10 million views, this particular video, featuring Israel’s national volunteer emergency first response organization United Hatzalah, has surpassed the 22.5 million viewer mark in less than one week since it was published.
“The change has been palpable,” said Eli Beer. “People around the world have been sending us messages, friend requests, and requests for help. They have expressed interest in setting up their own versions of our life-saving model in their cities and communities. We’ve had a lot of interest in particular from India, the Philippines and various cities in the United States.”
Yassin took a special interest in the video, making an exception to his standard practice of making 60-second videos (ending with his iconic “That’s one minute! See you tomorrow!” catchphrase) to cover United Hatzalah for nearly four minutes. In a special message that Yassin wrote to his viewers, he said: “This is one of the most impressive things I've seen in a while. It's worth your time and your friends' time. The people at United Hatzalah of Israel are doing incredible work. All for free. All to save lives. Here is how they did it. Thank you Eli Beer and the team of volunteers for reaching out to Nas Daily and letting me film your operations. All around impressive.”
His viewers seemed to agree with his sentiment as hundreds of thousands of people shared the video across the world and more than ten thousand people commented on it.
“Our model can save lives around the world, so we are excited that we received this exposure and that Nuseir succeeded in spreading our message around the globe so quickly,” said Dov Maisel, the Vice President of Operations for the organization. “We look forward to working with all interested parties to help them develop our lifesaving model and saving more lives all over the planet.”
To put the numbers into perspective, 75% of the countries on earth have populations smaller than 22.5 million. “This is a wonderful level of exposure for United Hatzalah. I don’t think any Jewish non-profit organization has received this much exposure in such a short time before,” said Vice President Michael Brown. “We are incredibly thankful to Nuseir and his team for the light that they have shone on our operations and on the coexistence that exists between our Jewish, Muslim and Christian volunteers in Israel. As an Israeli Arab, Nuseir has a valuable perspective on coexistence in Israel and I am glad that he was able to tell our story.”
A friend of United Hatzalah started a campaign to donate an ambucycle in Nas Daily’s honor. Click here.
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