NBA Hoops: New York Knicks to court Jewish fans
Team's "Jewish Heritage Night" will feature kosher food along with the limited-edition Hebrew shirts.
By ALLISON HOFFMAN, JPOST CORRESPONDENT IN NEW YORK
March 18, 2009 07:45
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The New York Knicks will be playing in special green St. Patrick's Day jerseys when they face the New Jersey Nets on Wednesday, but their fans will be cheering them on in t-shirts emblazoned with the team's name in Hebrew.
Team officials said a few tickets were still available for the team's "Jewish Heritage Night" at Madison Square Garden, which will feature kosher food along with the limited-edition Hebrew shirts.
The Knicks have previously hosted Italian, Chinese and Latino nights and wanted to reach out to the Jewish community, said NBA spokeswoman Rachel Walsh.