Moshe Theumim 311.
(photo credit: Courtesy)
Moshe Theumim was awarded the Lifetime Achievement Award of the International
Jewish Sports Hall of Fame for 2010 at the Wingate Institute on
The chairman of the board of Israel’s GITAM/BBDO and the PORTER
NOVELLI Company, Theumim was part of a management group which purchased the
floundering Hapoel Tel Aviv soccer club in 1997 and was recognized on Monday
“for expanding the club’s professional activities to include a comprehensive
program directed at employing soccer as a tool for social
Theumim and then-co-owners Sami Segol and Moti Orenshtein set up
350 soccer schools in poor neighborhoods, serving 20,000 children in all sectors
of Israel – including new immigrants, Arabs and Druse, those with special needs,
boarding schools, and sheltered workshops for at-risk youths.
program is the largest and most diverse sport for development and peace
organization in the Middle East, with youth in Israel, the Palestinian Authority
and Jordan participating in its projects each year.
Mifalot aims to
promote peace and coexistence by creating bonds of friendship between Israelis,
Palestinians and Jordanians and is viewed by its funders, supporters and
partners as a sincere and effective use of sport to promote social development
The International Jewish Sports Hall of Fame initiated its
Lifetime Achievement Award in 1992 and past winners include Maccabi Tel Aviv
Basketball President Shimon Mizrahi and Israeli IOC member Alex Giladi.