Every 29 seconds a woman is diagnosed with breast cancer and every 68 seconds a woman dies from this disease. In order to increase awareness and to help raise funds for a cure, October has become known as Breast Cancer Awareness Month. Millions of women will participate in walks ranging from 5 km and 10 km to the Susan G. Komen 60 mile walk that takes place over the course of three days. However, the fund raising events have extended beyond the traditional walks as major retail stores/brands and even governments are doing their part to raise awareness. On Monday night, hundreds gathered to watch as Jerusalem's Old City walls were illuminated in pink to launch a series of events to promote awareness for breast cancer. The week's main event will be held on October 28 as the first Susan G. Komen Israel Race for the Cure will take place on in Jerusalem. This joint imitative by Susan G. Komen, the world’s largest breast cancer organization, has been in the planning for more than a year with the City of Jerusalem, Hadassah, the Women's Zionist Organization of America, and Israeli health advocates and scientists. "Nothing like this has ever been done in Israel," says the event coordinator Rena Riger. "We're hoping to get 10,000 people to Jerusalem of all shapes, sizes, colors, and religious denominations."