The Simpsons are taking a trip to Israel in an upcoming episode of the popular animated series that will be screened in 2010, during the show's 21st season - and their tour guide is going to be none other than Sacha Baron Cohen. The comedian behind Borat and Bruno will play an aggressive Israeli tour guide who leads the family around during their church group tour of the Holy Land, according to Entertainment Weekly magazine. The show's executive producer Al Jean told the magazine that Cohen's character is "trying to get Marge to give him good grades on the comment card, and she goes, 'You people are pushy,' and he goes, 'What do you mean, you people? You try having Syria for a neighbor! What do you have - Canada?'" Jean also disclosed that in the episode, titled "The Greatest Story Ever D'ohed," Homer Simpson gets Jerusalem Syndrome and believes that he is the messiah. The episode is scheduled to coincide with Palm Sunday. "It'll be a show that all faiths can come together and be offended by," Jean quipped. The Simpsons has often featured Jewish characters, most notably Krusty the Clown, born Herschel Shmoikel Pinkus Yerucham Krustofski. Krusty's father, an Orthodox rabbi, is voiced by veteran Jewish comedian Jackie Mason.