Fashion Dummy- how did baby become the new sexy?

 Saw this in the store today and did a double take- it is a pacifier for adults called "Fashion Dummy." Basically, it is "club wear" and it lights up and people wear it around their necks and actually SUCK them on them in public.
This is not a gag gift or a joke- apparently, this is something that people really do and I must say that it freaks me out. 

It would actually pretty awesome for kids if they could actually have a light up pacifier.
If they are going to create something like this then the least they can do is make it for kids too...I''m just sayin''.
 It has been a while since I have been in a club, but this just seems weird. When did "baby" become the new "sexy"?