Bank Hapoalim names Asaf Azulay head of marketing

Bank Hapoalim has appointed Asaf Azulay, 33, to be head of marketing, replacing Eli Cohen.
Azulai, 33, will be responsible for the bank’s marketing strategy and will answer directly to Hapoalim CEO Arik Pinto.
“Asaf brings rich experience in managing strategic marketing for public and private business clients, Israeli and international, together with understanding the new world and its new tools,” Pinto said.
Azulai has been the CEO of BBDO IM, a management agency, for the past six years.