Blood donation will help you fly: El Al launches new campaign with MDA

Donating blood will help you reach your preferred foreign destination via El Al: The airline has launched a campaign with Magen David Adom that will give donors 20 "frequent fliers" points for every pint of blood they give during the summer months. Every donor will automatically become a member of El Al's frequent flier club. MDA says the campaign is meant to offset the annual decline in blood donors when people are on summer vacation.