There must be an unwritten rule that every Super Bowl has to have at least one ad loaded with a roster of retired NFL heroes.
Like ads with dogs, babies or movie stars, it’s a Super Bowl advertising formula that repeats year after year. This year will be no exception as first-time Super Bowl advertiser Wix.com – an Israel-based company – has created a 30-second Super Bowl spot fielding five – count ’em, five – former NFL greats.The lineup: Green Bay Packers legend Brett Favre; six-time Pro Bowl receiver Terrell Owens; Dallas Cowboys running back Emmitt Smith, 11-time Pro-Bowl guard Larry Allen and Pittsburgh Steelers running back Franco Harris.
But the ad isn’t about football. Rather – based on the campaign slogal #ItsThatEasy – the spot depicts the path of the retired legends going from NFL stars to small business owners as they pursue humorous endeavors that build on their famously unique personalities and accomplishments. As they set out to become successful business owners, the pros discover the new challenge that they’ve taken on is made significantly easier with a Wix website.