In the run up to Valentine's Day on February 14, Pakistani's have mixed views as shops fill their shelves with gifts and messages of love.There is a growing number of people who feel that celebrating Valentine's Day with overtures of love is a challenge to the sacred Islamic family system. Some of these are religious parties and groups, such as the Jamaat-e-Islami (JI) , who have denounced the day as an insult to Islam.In Karachi, JI hung up huge banners on roads criticizing the open display of love on Valentine's Day, and condemning the exchange of cards and gifts to loved ones.
