The Ministry of Tourism recently unleashed a new marketing campaign geared towards portraying Israel as a popular destination during the winter.
Fifty five million NIS have already been poured into the international campaign, which emphasizes Eilat as a leading global winter destination, while also encouraging holy and historical sites around the country.
Another 60 million NIS will be allocated into the campaign in the coming early months of 2010 - nearly a quarter of the Ministry's 2010 budget of 250 million NIS.
Almost 2 million tourists visited Israel from January through September of this year, 18 percent more than the same period in 2007, but 15% less than the same period last year. Despite the drop from 2008, Tourism Minister Stas Misezhnikov remains confident that the recovery since the second intifada is still continuing.
"I am pleased that the recovery in incoming tourism is continuing into the winter season that will open 2010," said Misezhnikov in a statement. "The Israeli winter is an attraction for tourists from many countries around the world, and the Tourism Ministry will increase its marketing efforts in the main countries of North America, Europe and Russia in order to reach our target of an additional 1 million tourists over the next two years."