Coca-Cola Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors Beverage Co., as the soda maker doubles down on its adult drinks portfolio.
Soft-drink makers, including Monster Beverage Corp and PepsiCo Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur.
Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors about a year ago before tying up with Constellation Brands Inc to introduce Fresca-branded ready-to-drink cocktails.
console.log("BODY2. CatId is:"+catID);if(catID==120){console.log("BODY. YES for anyclip script");document.getElementsByClassName("divConnatix")[0].style.display ="none";var script = document.createElement('script'); script.src = 'https://player.anyclip.com/anyclip-widget/lre-widget/prod/v1/src/lre.js'; script.setAttribute('pubname','jpostcom'); script.setAttribute('widgetname','0011r00001lcD1i_12258'); document.getElementsByClassName('divAnyClip')[0].appendChild(script);}else if(catID!=69 && catID!=2){console.log("BODY. YES for vidazoo script");document.getElementsByClassName("divConnatix")[0].style.display ="none"; var script = document.createElement('script'); script.src = 'https://static.vidazoo.com/basev/vwpt.js'; script.setAttribute('data-widget-id','60fd6becf6393400049e6535'); document.getElementsByClassName('divVidazoo')[0].appendChild(script); }Molson Coors will launch the Simply Spiked Lemonade in multiple flavors this summer, the Coors Light beer maker said on Tuesday.
Simply, known for its juices, is Coca-Cola's second-largest US brand in terms of revenue after its eponymous line.
