From positive content to real action: Inside the United for Good Movement

Revach views leadership as a comprehensive responsibility – toward individuals, communities, and the public sphere – and believes business leaders have a critical role in shaping ethical and emotional realities, not just financial outcomes.

UG operates entirely on a voluntary basis, grounded in the belief that kindness and giving are not luxuries, but essential social infrastructure. The initiative was born out of the understanding that a society experiencing trauma, fatigue, or division needs spaces of mutual responsibility, empathy, and meaning – no less than it needs economic solutions or policy reforms. Revach’s organization seeks to unite diverse populations, perspectives, and identities around shared values of goodness, responsibility, and belonging.

One of UG’s core pillars is the creation of a digital environment free from shaming, incitement, and toxic noise. At a time when social media discourse often becomes aggressive, polarizing, and emotionally draining, it offers a conscious alternative: respectful, meaningful, and connective content. The premise is simple yet powerful: language shapes reality. Discourse can wound and divide, but can also heal, restore trust, and rebuild social fabric.

UG deliberately amplifies stories of action, community, and hope – not as an escape from hardship, but as a necessary counterbalance. Highlighting positive news is viewed as a social act that strengthens collective resilience, reinforces agency, and encourages civic engagement. In an era marked by anxiety and uncertainty, choosing to spotlight goodness is a moral statement.

Beyond content, UG connects people to action: volunteering opportunities, community initiatives, and social engagement. The platform brings together individuals, organizations, and communities, placing the human experience back at the center: belonging, purpose, and shared responsibility. Technology here is not the goal, but the means – a tool for fostering authentic human connection in a fast-paced digital world.

One of UG’s most exceptional initiatives is a collaboration that allows users to place a digital note in the Western Wall (Kotel) from anywhere in the world. Through this feature, it makes this international heritage site accessible to communities across the Diaspora. For many, this creates an emotional and spiritual bridge across continents – a connection between identity, faith, and global community.

The need to heal public discourse and rebuild national resilience has become more urgent than ever. At the 2025 Mall Conference in Eilat, UG presented a vision of leadership measured not only by economic growth, but by the ability to serve as an “Iron Dome for the soul” – to protect, connect, and instill hope during times of crisis and uncertainty. The organization seeks to promote responsible, unifying discourse with influence beyond Israel’s borders.

UG does not ignore economic reality. Reducing the cost of living is framed as both a national mission and a personal responsibility of market leaders. The initiative promotes fair, transparent, and conscious consumerism, recognizing that every business decision directly impacts public trust and quality of life.

UG is an open, free, and accessible community for the general public. It invites individuals, businesses, and organizations to join a growing movement proving that being good pays off – not only economically, but socially, ethically, and on a human level.