Israeli company Playbuzz raises $15 million in new financing from Disney, Saban

Playbuzz founder Shaul Olmert (photo credit: Courtesy)
Playbuzz founder Shaul Olmert
(photo credit: Courtesy)
The Israeli company Playbuzz has raised 15 million dollars in a new financing round led by Saban Ventures with the participation of The Walt Disney Company, Globes reported on Thursday.
The startup, an online content publishing platform, was founded in 2012 by CEO Shaul Olmert and co-founder and Chief Product Officer Tom Pachys. It raised 16 million dollars last March, according to Globes.
"Playbuzz enables publishers and brands to create content that matches today's content-consumption habits, while generating meaningful engagement and new monetization opportunities. The support of global leaders in media, such as Saban and Disney, will enable us to expand both our editorial reach and sponsored content business," Globes quoted Olmert as saying.   
Olmert is the son of former prime minister Ehud Olmert.
Saban Ventures managing partner Barak Pridor, who now will join Playbuzz's board, said Playbuzz had positioned itself as the leading platform for media companies and brands to create and distribute such content across all devices.
"Playbuzz's unique network and distributed sponsored content offering make it the ideal platform for editorial and commercial growth of its partners," Pridor said. 
The company enables publishers, bloggers, marketers and brands to connect with audiences in a meaningful and share-worthy way, through interactive storytelling in easily digestible formats such as quizzes, lists, surveys, ranking and more. Olmert is the son of former Israeli Prime Minister Ehud Olmert. The company has 100 employees in its offices in Tel Aviv, New York, London, Hamburg and Nashville.