If you pass by Grove Park these days, you’ll discover a new and intriguing neighborhood under construction. Hidden from sight, on the border between bustling Tel Aviv and and the open southern landscape, this isn’t urban renewal - but rather a brand-new development, on private land, the kind you rarely see in the city anymore.
The neighborhood, dubbed “Northwest Kiryat Shalom,” is expected to include over 600 housing units, new paths, and social community centers. Various groups and private developers are active in the area and are expected to break ground gradually in the coming months.
The first and most promising project being built in the new neighborhood is “Flora” - a joint initiative by Carasso Real Estate, Shitrit Holdings, and VENN. In the first of three phases, 93 housing units will be built across four nine-story buildings. And this is just the beginning.
So before this new neighborhood makes it onto Tel Aviv’s real estate map, now is the time to get to know it - and consider whether this is the opportunity to return to the city at an affordable price.
A green enclave in the city that never sleeps
The most significant advantage of Flora is accessibility. The Kibbutz Galuyot station of the Green Line is within walking distance, and connections to Highway 1, the Ayalon routes, and Tel Aviv’s main arteries are fast and convenient.
Residents will enjoy the best of both worlds: nature and a quiet community with groves, parks, kindergartens, and community centers - alongside quick access to the heart of the city: Rothschild, Florentin, Jaffa, and the Levinsky Market.
Additionally, the neighborhood benefits from nearby educational institutions (including WIZO schools and kindergartens), well-designed parks, community centers like Beit HaBe'er and the Goren-Goldstein Center, community gardens, football clubs, and more.
Despite its geographic location in northwest Kiryat Shalom, the neighborhood offers a distinct and unique atmosphere — in its language, vibe, and vision. “We’re imagining nothing less than an entirely new neighborhood,” says Carasso Real Estate.
“The name ‘Flora’ was chosen not only for its sound but for what it evokes: a green, growing, peaceful place - just five minutes’ walk to Grove Park, the zoological and botanical gardens, and the Ganei Teva Park. But with all the advantages of a vibrant city just a short bike ride away - 12 minutes to Jaffa, 10 to Park HaMesila, and 15 to Rothschild. You’re not giving up the city: you’re just experiencing it differently.”
The project ahead of the wave
Flora is the first project to rise in the new neighborhood - and currently the only one progressing to occupancy. As mentioned, it includes 93 housing units across four nine-story buildings, with a shared underground parking lot and a green space surrounding the complex.
Phase I is already in advanced stages of construction, and occupancy is expected within a year. According to the company, more than half the units were sold even before construction began - indicating rising demand for housing in new, accessible areas within Tel Aviv.
This isn’t just another high-rise in the city center - it’s a new community concept built around a park, nature, and urban living. A trend is already visible: most buyers are young couples, young families, and singles - people who understand that a smart real estate decision starts by identifying an area just before its breakthrough.
“People want to live in the city, but feel at home. Feel part of something," the company explains. "Flora gives them exactly that - without having to move north or leave the city. It’s Tel Aviv, just with a deeper breath."
Prices you haven’t heard in Tel Aviv for a while
The project offers apartments in various sizes, from 2 to 5 rooms, including garden apartments with a bright basement, English courtyard, and spacious penthouses. The goal: to provide a solution for growing families and young couples who want to stay in the city - without having to migrate to nearby towns or compromise on quality of life.
What makes Flora a true opportunity is the price. Starting from NIS 2.85 million, you can buy an apartment in Tel Aviv - which feels nearly impossible in a city where most 2–3 room apartments have long surpassed the NIS 4 million mark.
“A five-room apartment in Flora will cost you only around 38,000 NIS per square meter - compared to 60k or even 70k in nearby neighborhoods. This is a once-in-a-decade opportunity for those who recognize the right moment,” declares Carasso Real Estate. “It’s just like what happened in Florentin ten years ago, or the early days of the Levinsky Market. Now it’s happening here; those who get in early enjoy both great prices and future value appreciation.”
What’s next? The opportunity is just beginning
Flora is just the beginning of the story. To its south, Carasso Real Estate is planning another project called “Optushow Liwick” - a build-and-evacuate project in which residents of outdated and substandard buildings will move into new apartments built on Kiryat Shalom’s legendary soccer field.
The field will be cleared for a residential tower and three additional buildings, and the existing structures will be replaced with new public space - a park, garden, or open community area. This is also private land, as part of a broader vision for regional renewal and modern, high-quality planning.
At the same time, the new neighborhood will develop under a wide-ranging municipal plan named “Northwest Kiryat Shalom.” The plan covers about 15 hectares in southern Tel Aviv, and includes residential and commercial areas adjacent to Grove Park, east of Lavon Road. It will include about 650 new housing units in buildings of 5 to 12 stories, alongside 1,600 square meters of commercial space.
The plan also encompasses the development of Zones 2 and 5 - with additional developers such as Azorim Living, Minrav, and Yitzhaki already owning plots in the new neighborhood, some who are expected to begin marketing even before summer 2025.
Over time, a complete mixed-use complex is set to emerge - including residential, commercial, public, and employment spaces. The existing soccer field will be relocated to the edge of the neighborhood, and historic and community sites like the Russian Church and the School of Nature will be integrated into the new urban design.
Carasso Real Estate concludes: “The new neighborhood offers a fresh and exciting living experience in the heart of the big city - quality of life, community, accessibility, and fair pricing within Tel Aviv’s boundaries. This hasn’t happened here in years. Those who recognize the opportunity now aren’t just buying an apartment - they’re becoming part of the city’s future.”