Growth Strategy:
Machsaney Hashmal, Israel’s largest retailer of electrical appliances, is opening six new stores with an investment of NIS 12 million as part of its plan to establish a store in every Israeli city with more than 30,000 residents. The chain has reached 68 locations nationwide, with a record number of 9 store openings in 2025.
As part of its growth strategy to open a store in every Israeli city with over 30,000 residents, Machsaney Hashmal announced today the opening of six new stores in the cities of Migdal Haemek, Ramla, Ofakim, Be’er Ya’akov, Gedera, and Or Akiva.
In total, the chain opened a record-breaking 9 stores in 2025, expanding its national footprint to 68 locations. The total investment for the six new stores is estimated at NIS 12 million.
All of the new stores opened this year were designed according to the company’s new concept: large, spacious stores with an international ambiance, offering a wide range of major appliances, small electrical goods, TVs, air conditioners, mobile and computer stations. The store in Eilat will focus on gadgets, computers, mobile devices, coffee machines, and vacuum cleaners.
“In the past year, we’ve noticed a clear customer preference for purchasing their electrical and electronic products in spacious, well-designed stores that offer a wide selection,” said Erez Wesner, VP of Sales at Machsaney Hashmal.
According to him, “Changes in consumer habits have prompted us to open mega stores spanning 500–800 square meters and to double the size of existing stores.”